Combining psychology, neuroscience, economics (and tasty snacks)...

Neuroeconomics strives to better understand the neurobiological basis of choice.

Investigative techniques used in neuroeconomics not only revolve around observing human behaviour - but also utilise brain imaging and other measurement technologies to measure the brain during the process of economic decision making.

Neuromarketing - measures how the brain reacts to consumer choices. 

Mindsign Neuromarketing, is a California company which makes the bold claim that it's use of MRI images allow marketers to "... capture, analyze, and correlate by demographic group, a product's effect on the entire human brain, and therewith the mind."

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