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Written by Edit-bot
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Monday, 04 May 2009 00:00 |
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 Combining psychology, neuroscience, economics (and tasty snacks)...
Neuroeconomics strives to better understand the neurobiological basis of choice. Investigative techniques used in neuroeconomics not only revolve around observing human behaviour - but also utilise brain imaging and other measurement technologies to measure the brain during the process of economic decision making. Neuromarketing - measures how the brain reacts to consumer choices. Mindsign Neuromarketing, is a California company which makes the bold claim that it's use of MRI images allow marketers to "... capture, analyze, and correlate by demographic group, a product's effect on the entire human brain, and therewith the mind."
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Written by Dr. Catarina Amorim
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Monday, 29 September 2008 19:31 |
 I have faith, therefore I have less pain... Scientists discover brain area linked to pain resistance during intense religious experiences. Religious emotions and beliefs have often been linked to a capacity to deal with pain, as those images of Philippine men being willingly crucified during religious festivals so well demonstrate. But although changes in pain sensitivity during a religious experience are well documented, the exact psychological or/and neurological reasons of the phenomenon are unclear and, as such, have now become the aim of an investigation by a group of scientists, philosophers and psychologists from the University of Oxford. |
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Written by Edit-bot
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Wednesday, 03 September 2008 00:00 |
 An over-the-counter supplement seems to help... People who are diagnosed with either bipolar disorder or depression both share a deficiency in glutathione - a substance which helps prevent toxins from damaging cells. A new study to be published in the Sept 15th 2008 issue of Biological Psychiatry has evaluated the effectiveness of boosting the glutathione found int he brain by taking a commonly available, over-the-counter supplement called N-acetyl-cysteine (NAC). |
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Written by Edit-bot
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Thursday, 21 August 2008 19:54 |
 Have you heard of the 'mirror and mark' test? Magpies haven't - but they pass anyway... Mirror and mark is a test which is commonly given to human infants and apes. It's designed to show whether or not the person or animal is self-aware - basically if they know that they are themselves.The test requires that a mark is put on the test subject where they can't see it. New research by Helmut Prior (Goethe-University, Frankfurt a.M.) with Ariane Schwarz and Onur Güntürkün (Ruhr-University Bochum) used the mirror-mark test with magpies - producing some extraordinary results - the birds knew who they were! |
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